SIRENS

Art Direction: Paul Sheriff, Dermott MacCormack

Sirens specializes in luring all vodka lovers to quench their thirst for a liquor as smooth as the sea. The identity of Sirens plays off the lustful nature of vodka. In Greek Mythology, sirens are known as dangerous mermaid creatures who snare sailors in with their captivating songs. I chose to play off of this idea because any vodka fan can experience partaking to be both dangerous and enchanting. Sirens vodka invites consumers to indulge in their enticing temptations.

For this design, I created a pattern to bring the sirens theme to surface in a lively manner. I implemented a cool color palette to lure a consumer to this intriguing liquor. To express a high-end aesthetic, I used a condensed san serif and script font. I enclosed the type for the logo and back label information in a decorative frame to elevate it. The visual identity of Sirens was inspired to compete with existing top shelf liquor brands. My intention to set this design apart was to blend premium with playful. The goal was to enhance the bewitching identity of Sirens in an elegant way.